BROOKLYN TRAIL
Founded and Led by Nike NYC Coach Jes Woods, rebranded the organization’s logo, tagline, and creative vision to bring those who want to escape the city beyond the boroughs
Designed and developed a pitch deck to assist in brand sponsorship outreach.
@brooklyntrailclub
BROOKLYN TRAIL LOGO DESIGN
From logo to look and feel, we took a direction that revolves around helping connect road runners to new avenues of trail running.
Inspired by trail head signage, illustrated and finalized this logo to be used across the organization’s brand assets from social media to merch.
Beyond the boroughs — a tagline to resonate with everyone who runs in NYC.
THE PITCH
Curated and assisted in the development of Coach Jes’ brand partnership pitch deck.
